By April Dembosky

California is spending $111 million on advertising its ACA exchange — and 30 percent of its media buy on Latinos. But the messages are basic and educational in light of the ACA being under attack all year. Will a message of just “We’re here, we’re open” resonate with Latinos?

Let’s block ads! (Why?)

Source:: http://www.npr.org/2017/10/29/560725817/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work?utm_medium=RSS&utm_campaign=healthcare