{"id":12587,"date":"2017-08-11T00:17:00","date_gmt":"2017-08-11T00:17:00","guid":{"rendered":"http:\/\/associatednews.us\/content\/2017\/08\/11\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game\/"},"modified":"2017-08-11T00:17:00","modified_gmt":"2017-08-11T00:17:00","slug":"baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game","status":"publish","type":"post","link":"https:\/\/associatednews.us\/content\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game\/","title":{"rendered":"Baseball Hopes Players Weekend Will Bring New Spark To The Traditional Game"},"content":{"rendered":"<p><span style=\"font-style:italic;font-size:16px\">By  <a class=\"colorbox\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/08\/10\/542720296\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game?utm_medium=RSS&amp;utm_campaign=sports\">Tom Goldman<\/a><\/span>  <\/p>\n<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/08\/10\/542720296\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game?utm_medium=RSS&amp;utm_campaign=sports\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/08\/10\/ap_17218737514200_wide-d52dafc4c3e2208cf3c9fe6355308c2df53a97c1-s1100-c15.jpg\" alt=\"\"><\/a><\/div>\n<div>\n<div>\n<div><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/08\/10\/ap_17218737514200_wide-d52dafc4c3e2208cf3c9fe6355308c2df53a97c1-s1200.jpg\">Enlarge this image<\/a><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Uniforms of the New York Yankees will be among those getting a personality infusion during Major League Baseball&#8217;s Players Weekend later this month.<\/p>\n<p>                <b><\/p>\n<p>                    Ron Schwane\/AP<\/p>\n<p>                <\/b><b><b>hide caption<\/b><\/b><\/p>\n<\/div>\n<p><b><b>toggle caption<\/b><\/b><\/div>\n<p><span><\/p>\n<p>        Ron Schwane\/AP<\/p>\n<p>    <\/span><\/div>\n<\/div>\n<p>Bryce Harper is getting his wish.<\/p>\n<p>At least for one weekend this month.<\/p>\n<p>In March 2016, Harper, the Washington Nationals&#8217; superstar outfielder, said in an ESPN <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.espn.com\/espn\/feature\/story\/_\/id\/14935765\/washington-nationals-bryce-harper-wants-change-baseball-forever\">interview<\/a> that baseball is &#8220;tired.&#8221;<\/p>\n<p>&#8220;It&#8217;s a tired sport, because you can&#8217;t express yourself,&#8221; the then-23-year-old said.<\/p>\n<p>This week, Major League Baseball and the players union jointly announced a new event called Players Weekend. It&#8217;ll take place Aug. 25\u201327, and it will, according to a <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/m.mlb.com\/news\/article\/247233346\/mlb-to-celebrate-players-weekend\/\">statement<\/a>, give major leaguers a chance to &#8220;let their personalities and passions shine.&#8221;<\/p>\n<p><strong>Flair, personality and merchandise<\/strong><\/p>\n<p>One can only imagine the visual feast as a traditionally conservative sport busts loose \u2014 players will get the chance to wear &#8220;uniquely colored and designed spikes, batting gloves, wristbands, compression sleeves, catcher&#8217;s masks, and bats.&#8221;<\/p>\n<p>There will be nontraditional uniforms, including buttonless pullovers rather than buttoned jerseys \u2014 in other words, Little League style. And the players have the opportunity to put their <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.cbssports.com\/mlb\/news\/the-best-nicknames-for-each-team-on-mlb-players-weekend-jerseys\/\">nicknames<\/a> on the backs of those jerseys. Imagine the jolt when you train your binoculars on home plate and see &#8220;Herrm the Worm&#8221; up to bat. Or &#8220;Nightmare,&#8221; &#8220;The Doof&#8221; or &#8220;Dat Dude.&#8221;<\/p>\n<aside>\n<div><\/div>\n<\/aside>\n<aside>\n<div><\/div>\n<\/aside>\n<p>&#8220;It adds flair, it adds personality and I assure you, it&#8217;ll sell merchandise,&#8221; says sports marketing expert Marc Ganis.<\/p>\n<p>Indeed, jersey-maker Majestic Athletic and baseball cap designer New Era are mentioned in the first few paragraphs of the joint MLB\/MLBPA statement on Players Weekend. Jerseys are expected go for around $200 each.<\/p>\n<p>But Ganis, president of Sportscorp Ltd., says there&#8217;s more involved than just a cash grab.<\/p>\n<p>&#8220;It was brought up because players genuinely wanted to show individuality,&#8221; he says.<\/p>\n<p>Baseball officials agree. Players have been aware of how in other sports, particularly the NBA, athletes&#8217; shoes have a big impact on fans and help create a connection. Baseball players have been itching to express themselves in a similar fashion because of the sport&#8217;s strict uniform regulations. Players and owners talked about it during last year&#8217;s contract talks, and the plans for Players Weekend started coming together a few months ago.<\/p>\n<p><strong>What about the Yankees?<\/strong><\/p>\n<p>The New York Yankees will make the biggest departure by sporting all this gear. The Yanks are a <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2017\/08\/09\/sports\/yankees-nicknames-uniforms.html?_r=0\">tradition-bound<\/a> franchise \u2014 the only major league team that never has had names on the backs of uniforms, let alone nicknames.<\/p>\n<p>And Tyler Norton loves the change.<\/p>\n<p>&#8220;Baseball is a game; it should be fun,&#8221; says Norton, a 25-year-old editor for the Yankees-themed website pinstripealley.com. &#8220;Having this showcase for players is a good way to promote that. And maybe the Yankees can take a look and say, &#8216;Yeah, y&#8217;know what? This is a little bit of fun. We can approach this in a different way.&#8217; &#8220;<\/p>\n<p>Norton, who roots for and writes about the Yankees from his home in Albany, N.Y., hopes Players Weekend shows the Yanks <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.pinstripealley.com\/2017\/2\/16\/14626868\/yankees-facial-hair-policy-beards-ban-marlins\">it&#8217;s time<\/a> to revisit some of their stricter traditions for hair length and facial hair.<\/p>\n<p>&#8220;I think there are opportunities the Yankees could take and run with,&#8221; Norton says. &#8220;They could&#8217;ve gotten on board with <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.nydailynews.com\/life-style\/wig-mets-pitchers-jacob-degrom-noah-syndergaard-article-1.2407783\">marketing opportunities<\/a>, sort of like what the [New York] Mets are doing with Noah Syndergaard [whose nickname is &#8220;Thor&#8221;] and the wigs going around [the Mets&#8217; home stadium] Citi Field.&#8221;<\/p>\n<p>Rest assured, though, there are many Bronx Bomber fans who are saying, &#8220;Pump the brakes.&#8221;<\/p>\n<p>Manhattan resident June Murakami is a lifelong Yankees fan. She organizes get-togethers for fellow fans around the city. She says when the news hit this week about jerseys and nicknames, Facebook was &#8220;blowing up.&#8221;<\/p>\n<p>&#8220;Some saying, &#8216;Oh come on, lighten up&#8217;; some saying, &#8216;It&#8217;s breaking tradition&#8217; and that George Steinbrenner [the former Yankees owner who instituted team grooming rules in the 1970s] is spinning in his grave.&#8221;<\/p>\n<p>Murakami falls more on the side of keeping things the same.<\/p>\n<p>&#8220;It&#8217;s breaking that long-standing tradition we have,&#8221; she says. &#8220;I&#8217;m very old-fashioned in those things. I like the tradition to go on. I don&#8217;t want them doing it once a year. If this really is a one-time-only thing and doesn&#8217;t become a habit, who cares? I mean, let them have fun.&#8221;<\/p>\n<p><strong>Reaching for a young generation<\/strong><\/p>\n<p>Beyond a rainbow of color and individuality, baseball of course hopes Players Weekend is a bridge to a younger audience. The game has been losing that demographic in a sped-up world.<\/p>\n<p>&#8220;Baseball&#8217;s pace is the single biggest reason why youth turns off baseball,&#8221; says marketing expert Ganis. &#8220;It is so slow, when everything else is picking up pace. When kids are multitasking with multiple screens in front of them at any given time, and baseball is still played at a pace that a snail would be proud of.&#8221;<\/p>\n<p>Ganis says Players Weekend is a small step forward.<\/p>\n<p>&#8220;There&#8217;ll be some impact,&#8221; he says, adding that &#8220;some of the nicknames will be unexpected. There&#8217;ll be some social media interaction on that and mainstream interaction on that. More merchandise sold so there&#8217;ll be people wearing &#8216;All Rise&#8217; [a nickname for budding Yankees star Aaron Judge] on the back of a Yankee T-shirt that looks very different than their existing uniform. And all other teams as well.&#8221;<\/p>\n<p>This won&#8217;t move the needle much, says Ganis. <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2017\/03\/02\/sports\/baseball\/baseball-rule-changes-game-speed.html\">Speeding up<\/a> the game will. Baseball is fully aware of that and taking steps.<\/p>\n<p>But until that happens, baseball will rely on events like Players Weekend to try to bring in new fans. According to one baseball official, many of the players are putting a lot of meaning into the upcoming, colorful weekend.<\/p>\n<p>As a way to connect. As a way to express themselves and show that baseball isn&#8217;t such a tired sport after all.<\/p>\n<p><strong><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n<p>Source:: <a href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/08\/10\/542720296\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game?utm_medium=RSS&amp;utm_campaign=sports\" class=\"colorbox\" title=\"Baseball Hopes Players Weekend Will Bring New Spark To The Traditional Game\" rel=\"nofollow\">http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/08\/10\/542720296\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game?utm_medium=RSS&amp;utm_campaign=sports<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/sections\/thetwo-way\/2017\/08\/10\/542720296\/baseball-hopes-players-weekend-will-bring-new-spark-to-the-traditional-game?utm_medium=RSS&amp;utm_campaign=sports\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2017\/08\/10\/ap_17218737514200_wide-d52dafc4c3e2208cf3c9fe6355308c2df53a97c1-s1100-c15.jpg\" alt=\"\"><\/a><\/div>\n<div>\n<div>\n<div><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2017\/08\/10\/ap_17218737514200_wide-d52dafc4c3e2208cf3c9fe6355308c2df53a97c1-s1200.jpg\">Enlarge this image<\/a><\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Uniforms of the New York Yankees will be among those getting a personality infusion during Major League Baseball&#8217;s Players Weekend later this month.<\/p>\n<p>                <b><\/p>\n<p>                    Ron Schwane\/AP<\/p>\n<p>                <\/b><b><b>hide caption<\/b><\/b><\/p>\n<\/div>\n<p><b><b>toggle caption<\/b><\/b><\/div>\n<p><span><\/p>\n<p>        Ron Schwane\/AP<\/p>\n<p>    <\/span><\/div>\n<\/div>\n<p>Bryce Harper is getting his wish.<\/p>\n<p>At least for one weekend this month.<\/p>\n<p>In March 2016, Harper, the Washington Nationals&#8217; superstar outfielder, said in an ESPN <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.espn.com\/espn\/feature\/story\/_\/id\/14935765\/washington-nationals-bryce-harper-wants-change-baseball-forever\">interview<\/a> that baseball is &#8220;tired.&#8221;<\/p>\n<p>&#8220;It&#8217;s a tired sport, because you can&#8217;t express yourself,&#8221; the then-23-year-old said.<\/p>\n<p>This week, Major League Baseball and the players union jointly announced a new event called Players Weekend. It&#8217;ll take place Aug. 25\u201327, and it will, according to a <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/m.mlb.com\/news\/article\/247233346\/mlb-to-celebrate-players-weekend\/\">statement<\/a>, give major leaguers a chance to &#8220;let their personalities and passions shine.&#8221;<\/p>\n<p><strong>Flair, personality and merchandise<\/strong><\/p>\n<p>One can only imagine the visual feast as a traditionally conservative sport busts loose \u2014 players will get the chance to wear &#8220;uniquely colored and designed spikes, batting gloves, wristbands, compression sleeves, catcher&#8217;s masks, and bats.&#8221;<\/p>\n<p>There will be nontraditional uniforms, including buttonless pullovers rather than buttoned jerseys \u2014 in other words, Little League style. And the players have the opportunity to put their <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.cbssports.com\/mlb\/news\/the-best-nicknames-for-each-team-on-mlb-players-weekend-jerseys\/\">nicknames<\/a> on the backs of those jerseys. Imagine the jolt when you train your binoculars on home plate and see &#8220;Herrm the Worm&#8221; up to bat. Or &#8220;Nightmare,&#8221; &#8220;The Doof&#8221; or &#8220;Dat Dude.&#8221;<\/p>\n<aside>\n<div><\/div>\n<\/aside>\n<aside>\n<div><\/div>\n<\/aside>\n<p>&#8220;It adds flair, it adds personality and I assure you, it&#8217;ll sell merchandise,&#8221; says sports marketing expert Marc Ganis.<\/p>\n<p>Indeed, jersey-maker Majestic Athletic and baseball cap designer New Era are mentioned in the first few paragraphs of the joint MLB\/MLBPA statement on Players Weekend. Jerseys are expected go for around $200 each.<\/p>\n<p>But Ganis, president of Sportscorp Ltd., says there&#8217;s more involved than just a cash grab.<\/p>\n<p>&#8220;It was brought up because players genuinely wanted to show individuality,&#8221; he says.<\/p>\n<p>Baseball officials agree. Players have been aware of how in other sports, particularly the NBA, athletes&#8217; shoes have a big impact on fans and help create a connection. Baseball players have been itching to express themselves in a similar fashion because of the sport&#8217;s strict uniform regulations. Players and owners talked about it during last year&#8217;s contract talks, and the plans for Players Weekend started coming together a few months ago.<\/p>\n<p><strong>What about the Yankees?<\/strong><\/p>\n<p>The New York Yankees will make the biggest departure by sporting all this gear. The Yanks are a <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2017\/08\/09\/sports\/yankees-nicknames-uniforms.html?_r=0\">tradition-bound<\/a> franchise \u2014 the only major league team that never has had names on the backs of uniforms, let alone nicknames.<\/p>\n<p>And Tyler Norton loves the change.<\/p>\n<p>&#8220;Baseball is a game; it should be fun,&#8221; says Norton, a 25-year-old editor for the Yankees-themed website pinstripealley.com. &#8220;Having this showcase for players is a good way to promote that. And maybe the Yankees can take a look and say, &#8216;Yeah, y&#8217;know what? This is a little bit of fun. We can approach this in a different way.&#8217; &#8220;<\/p>\n<p>Norton, who roots for and writes about the Yankees from his home in Albany, N.Y., hopes Players Weekend shows the Yanks <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.pinstripealley.com\/2017\/2\/16\/14626868\/yankees-facial-hair-policy-beards-ban-marlins\">it&#8217;s time<\/a> to revisit some of their stricter traditions for hair length and facial hair.<\/p>\n<p>&#8220;I think there are opportunities the Yankees could take and run with,&#8221; Norton says. &#8220;They could&#8217;ve gotten on board with <a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.nydailynews.com\/life-style\/wig-mets-pitchers-jacob-degrom-noah-syndergaard-article-1.2407783\">marketing opportunities<\/a>, sort of like what the [New York] Mets are doing with Noah Syndergaard [whose nickname is &#8220;Thor&#8221;] and the wigs going around [the Mets&#8217; home stadium] Citi Field.&#8221;<\/p>\n<p>Rest assured, though, there are many Bronx Bomber fans who are saying, &#8220;Pump the brakes.&#8221;<\/p>\n<p>Manhattan resident June Murakami is a lifelong Yankees fan. She organizes get-togethers for fellow fans around the city. She says when the news hit this week about jerseys and nicknames, Facebook was &#8220;blowing up.&#8221;<\/p>\n<p>&#8220;Some saying, &#8216;Oh come on, lighten up&#8217;; some saying, &#8216;It&#8217;s breaking tradition&#8217; and that George Steinbrenner [the former Yankees owner who instituted team grooming rules in the 1970s] is spinning in his grave.&#8221;<\/p>\n<p>Murakami falls more on the side of keeping things the same.<\/p>\n<p>&#8220;It&#8217;s breaking that long-standing tradition we have,&#8221; she says. &#8220;I&#8217;m very old-fashioned in those things. I like the tradition to go on. I don&#8217;t want them doing it once a year. If this really is a one-time-only thing and doesn&#8217;t become a habit, who cares? I mean, let them have fun.&#8221;<\/p>\n<p><strong>Reaching for a young generation<\/strong><\/p>\n<p>Beyond a rainbow of color and individuality, baseball of course hopes Players Weekend is a bridge to a younger audience. The game has been losing that demographic in a sped-up world.<\/p>\n<p>&#8220;Baseball&#8217;s pace is the single biggest reason why youth turns off baseball,&#8221; says marketing expert Ganis. &#8220;It is so slow, when everything else is picking up pace. When kids are multitasking with multiple screens in front of them at any given time, and baseball is still played at a pace that a snail would be proud of.&#8221;<\/p>\n<p>Ganis says Players Weekend is a small step forward.<\/p>\n<p>&#8220;There&#8217;ll be some impact,&#8221; he says, adding that &#8220;some of the nicknames will be unexpected. There&#8217;ll be some social media interaction on that and mainstream interaction on that. More merchandise sold so there&#8217;ll be people wearing &#8216;All Rise&#8217; [a nickname for budding Yankees star Aaron Judge] on the back of a Yankee T-shirt that looks very different than their existing uniform. And all other teams as well.&#8221;<\/p>\n<p>This won&#8217;t move the needle much, says Ganis. <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2017\/03\/02\/sports\/baseball\/baseball-rule-changes-game-speed.html\">Speeding up<\/a> the game will. Baseball is fully aware of that and taking steps.<\/p>\n<p>But until that happens, baseball will rely on events like Players Weekend to try to bring in new fans. According to one baseball official, many of the players are putting a lot of meaning into the upcoming, colorful weekend.<\/p>\n<p>As a way to connect. As a way to express themselves and show that baseball isn&#8217;t such a tired sport after all.<\/p>\n<p><strong><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-12587","post","type-post","status-publish","format-standard","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/12587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/comments?post=12587"}],"version-history":[{"count":0,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/12587\/revisions"}],"wp:attachment":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/media?parent=12587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/categories?post=12587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/tags?post=12587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}