{"id":13625,"date":"2017-10-29T22:23:05","date_gmt":"2017-10-29T22:23:05","guid":{"rendered":"http:\/\/associatednews.us\/content\/2017\/10\/29\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work\/"},"modified":"2017-10-29T22:23:05","modified_gmt":"2017-10-29T22:23:05","slug":"california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work","status":"publish","type":"post","link":"https:\/\/associatednews.us\/content\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work\/","title":{"rendered":"California Is Spending Millions To Advertise ACA To Latinos, But Will It Work?"},"content":{"rendered":"<p><span style=\"font-style:italic;font-size:16px\">By  <a class=\"colorbox\" href=\"http:\/\/www.npr.org\/2017\/10\/29\/560725817\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work?utm_medium=RSS&amp;utm_campaign=healthcare\">April Dembosky<\/a><\/span>  <\/p>\n<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/2017\/10\/29\/560725817\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work?utm_medium=RSS&amp;utm_campaign=healthcare\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/include\/images\/facebook-default-wide.jpg?s=1400\"><\/a><\/div>\n<div><\/div>\n<p>California is spending $111 million on advertising its ACA exchange \u2014 and 30 percent of its media buy on Latinos. But the messages are basic and educational in light of the ACA being under attack all year. Will a message of just &#8220;We&#8217;re here, we&#8217;re open&#8221; resonate with Latinos?<\/p>\n<p><strong><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n<p>Source:: <a href=\"http:\/\/www.npr.org\/2017\/10\/29\/560725817\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work?utm_medium=RSS&amp;utm_campaign=healthcare\" class=\"colorbox\" title=\"California Is Spending Millions To Advertise ACA To Latinos, But Will It Work?\" rel=\"nofollow\">http:\/\/www.npr.org\/2017\/10\/29\/560725817\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work?utm_medium=RSS&amp;utm_campaign=healthcare<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.npr.org\/2017\/10\/29\/560725817\/california-is-spending-millions-to-advertise-aca-to-latinos-but-will-it-work?utm_medium=RSS&amp;utm_campaign=healthcare\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/include\/images\/facebook-default-wide.jpg?s=1400\"><\/a><\/div>\n<div><\/div>\n<p>California is spending $111 million on advertising its ACA exchange \u2014 and 30 percent of its media buy on Latinos. But the messages are basic and educational in light of the ACA being under attack all year. Will a message of just &#8220;We&#8217;re here, we&#8217;re open&#8221; resonate with Latinos?<\/p>\n<p><strong><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-13625","post","type-post","status-publish","format-standard","hentry","category-health"],"_links":{"self":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/13625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/comments?post=13625"}],"version-history":[{"count":0,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/13625\/revisions"}],"wp:attachment":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/media?parent=13625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/categories?post=13625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/tags?post=13625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}