{"id":20738,"date":"2019-08-08T09:00:27","date_gmt":"2019-08-08T09:00:27","guid":{"rendered":"https:\/\/associatednews.us\/content\/2019\/08\/08\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us\/"},"modified":"2019-08-08T09:00:27","modified_gmt":"2019-08-08T09:00:27","slug":"after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us","status":"publish","type":"post","link":"https:\/\/associatednews.us\/content\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us\/","title":{"rendered":"After World Cup Win, Other U.S. Women&#8217;s Sports Leagues Ask, &#8216;What About Us?&#8217;"},"content":{"rendered":"<p><span style=\"font-style:italic;font-size:16px\">By  <a class=\"colorbox\" href=\"https:\/\/www.npr.org\/2019\/08\/08\/747766451\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us?utm_medium=RSS&amp;utm_campaign=sports\">Tom Goldman<\/a><\/span>  <\/p>\n<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2019\/08\/08\/747766451\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us?utm_medium=RSS&amp;utm_campaign=sports\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/ap_19194104864122_wide-4cd4f41875ef3fbb98c4d7a175d0d8542cfe37d2-s1100-c15.jpg\" alt><\/p>\n<div>\n            <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/ap_19194104864122_wide-4cd4f41875ef3fbb98c4d7a175d0d8542cfe37d2-s1200.jpg\"><\/a><\/div>\n<div>\n<div>\n<div>\n            <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/ap_19194104864122_wide-4cd4f41875ef3fbb98c4d7a175d0d8542cfe37d2-s1200.jpg\">Enlarge this image<\/a>\n        <\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Seattle Mayor Jenny Durkan, center, wears a T-shirt honoring Megan Rapinoe, right, of the U.S. women&#8217;s World Cup championship soccer team, and Seattle Storm&#8217;s Sue Bird, left, as Rapinoe was introduced during the first half of a WNBA basketball game between the Storm and the Dallas Wings on July 12, 2019 in Seattle.<\/p>\n<p>                <b><\/p>\n<p>                    Elaine Thompson\/AP<\/p>\n<p>                <\/b><br \/>\n                <b><b>hide caption<\/b><\/b>\n            <\/p>\n<\/p><\/div>\n<p>            <b><b>toggle caption<\/b><\/b>\n    <\/div>\n<p>    <span><\/p>\n<p>        Elaine Thompson\/AP<\/p>\n<p>    <\/span>\n<\/div>\n<\/p><\/div>\n<p>Fans of the World Cup champion U.S. Women&#8217;s National Soccer Team are getting what they want.<\/p>\n<p><em>More.<\/em><\/p>\n<p>The team began a<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.ussoccer.com\/stories\/2019\/08\/world-champion-us-womens-national-team-to-play-in-charlotte-nc-and-chicago\"> victory tour<\/a> last weekend. It runs until October. <\/p>\n<p><!-- END ID=\"RES749010551\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/p>\n<p>It&#8217;s a heady time for women&#8217;s soccer. But other women&#8217;s sports want to take advantage of the moment as well. And they&#8217;re hoping to overcome cultural obstacles that traditionally have made their sports less relevant.<\/p>\n<p><strong>Powerful potential <\/strong><\/p>\n<p>Five days after the U.S. won the Women&#8217;s World Cup, fans of the WNBA&#8217;s Seattle Storm welcomed a surprise visitor to the team&#8217;s home arena. Even from the cheap seats, the pink\/purple hair gave it away.<\/p>\n<p>&#8220;Well look who has graced us with her presence,&#8221; Storm play-by-play announcer Dick Fain told a television audience. &#8220;Is there a more recognizable face in the world of sports over the last month, than that young lady on the right, Megan Rapinoe?!&#8221;<\/p>\n<div>\n<blockquote>\n<p lang=\"en\" dir=\"ltr\">Welcome home, CHAMP! ???<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/mPinoe?ref_src=twsrc%5Etfw\">@mPinoe<\/a>  <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/hashtag\/WeRepSeattle?src=hash&amp;ref_src=twsrc%5Etfw\">#WeRepSeattle<\/a> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/t.co\/P88CvUPiar\">pic.twitter.com\/P88CvUPiar<\/a><\/p>\n<p>\u2014 Seattle Storm (@seattlestorm) <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/seattlestorm\/status\/1149867904860475392?ref_src=twsrc%5Etfw\">July 13, 2019<\/a><\/p><\/blockquote><\/div>\n<p><!-- END ID=\"RES747770898\" CLASS=\"BUCKETWRAP TWITTER LARGE GRAPHIC624\" ARIA-LABEL=\"TWEET\" --><\/p>\n<p>Actually this moment wasn&#8217;t a shock. <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.theplayerstribune.com\/en-us\/articles\/sue-bird-megan-rapinoe-uswnt\">Rapinoe and Storm star Sue Bird<\/a> are one of Seattle&#8217;s &#8220;it&#8221; couples. Still, Rapinoe&#8217;s appearance and standing ovation from an arena full of <em>basketball<\/em> fans, was a reminder of the powerful crossover potential of the women&#8217;s World Cuppers.<\/p>\n<p>&#8220;For me it was just simply hopeful,&#8221; said Storm CEO and General Manager Alisha Valavanis.  &#8220;That that awareness would continue to expose the country and the globe to the other sports.&#8221;<\/p>\n<p>Like<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.nwhl.zone\/about-the-nwhl\"> ice hockey<\/a>,<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.prowomenslax.com\/mission\"> lacrosse<\/a>,<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/profastpitch.com\/\"> softball<\/a>,<a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.nwslsoccer.com\/news\/article\/nwsl-players-at-the-2019-fifa-womens-world-cup\"> pro soccer<\/a> &#8230; and<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.wnba.com\/\"> basketball<\/a>, the most prominent of this country&#8217;s women&#8217;s professional sports.<\/p>\n<p><strong>A complex game <\/strong><\/p>\n<p>It would be wonderful, Valavanis said, if this awareness of the Women&#8217;s National Soccer Team and exposure to the others, were like a magic wand. That could wave away the chasm separating women&#8217;s and men&#8217;s pro sports, on issues of money, visibility and relevance.<\/p>\n<aside>\n<div><\/div>\n<\/aside>\n<p>But there&#8217;s no magic wand.<\/p>\n<p>&#8220;This is a complex game,&#8221; Valavanis said, adding, &#8220;there is no quick fix to&#8230;.the gap.&#8221;<\/p>\n<p>Talking is a start.<\/p>\n<p>Rapinoe and her soccer teammates have done plenty of that,<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.newsweek.com\/megan-rapinoe-equal-pay-gender-pay-gap-1451508\"> about the gap in pay<\/a> and inferior working conditions. WNBA players are confronting<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.theringer.com\/2019\/5\/23\/18636580\/wnba-crossroads-labor-cba-negotiations\"> similar issues<\/a>. Seattle forward Alysha Clark said they&#8217;ve been newly-inspired by the soccer team.<\/p>\n<p>&#8220;They&#8217;re helping grow the confidence of women athletes,&#8221; Clark said, &#8220;to speak up for what we feel is right.&#8221;<\/p>\n<p><strong>An uncomfortable truth <\/strong><\/p>\n<p>But if a conversation about women&#8217;s sport truly has been sparked by the success and audacity of the U.S. Women&#8217;s National Team, ultimately it has to also confront an uncomfortable truth.<\/p>\n<div>\n<aside>\n<div>\n<p>The biggest problem is &#8230; what I would call invisible and cultural bias against women professional athletes.<\/p>\n<\/div>\n<p><!-- END CLASS=\"BUCKET\" --><\/p>\n<p>Seattle Storm co-owner Ginny Gilder<\/p>\n<\/aside>\n<\/div>\n<p><!-- END ID=\"RES747769823\" CLASS=\"BUCKETWRAP PULLQUOTE\" --><\/p>\n<p>&#8220;Whatever sport is out there that women are trying to make their way professionally,&#8221; said Storm co-owner Ginny Gilder, &#8220;the biggest problem is the extent, the depth of what I would call invisible and cultural bias against women professional athletes.&#8221;<\/p>\n<p>Gilder has owned the Seattle Storm with two other women since 2008. As an undergraduate rower at Yale in the 1970&#8217;s, she took part in a<a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.espn.com\/espnw\/title-ix\/article\/7985418\/espn-magazine-1976-protest-helped-define-title-ix-movement\"> Title IX protest<\/a> \u2013 Title IX is<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www2.ed.gov\/about\/offices\/list\/ocr\/docs\/tix_dis.html\"> the federal law<\/a> that, among other things, bans gender discrimination in girl&#8217;s and women&#8217;s sports. Gilder says the protest radicalized her and made her keenly aware of the bias.<\/p>\n<p>&#8220;I think we make an assumption, it&#8217;s a very deeply held assumption,&#8221; she said, &#8220;that men are more important. And you actually start seeing that in sports at a very young age.&#8221;<\/p>\n<p>&#8220;[Even at] 10 years old, boys are starting to have more fans. By the time you get to high school, this interest in supporting boys&#8217; sports has been well established.&#8221;<\/p>\n<p><strong>The choice of what to watch <\/strong><\/p>\n<p>The traditional argument is that male sports are better. Because the athletes mostly are bigger, stronger, faster. Gilder says it&#8217;s what often tips the balance when fans have a choice \u2013 between paying money to watch a men&#8217;s pro sporting event, or a women&#8217;s.<\/p>\n<p>&#8220;But who decides that?&#8221; Gilder asked. &#8220;Who decides that women&#8217;s basketball isn&#8217;t interesting?&#8221;<\/p>\n<div>\n<div>\n    <img decoding=\"async\" src=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/img_0689-11dd8a248b1d1dbf780feb276b82cfc8ef8ed63a-s800-c15.jpg\" alt><\/p>\n<div>\n            <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/img_0689-11dd8a248b1d1dbf780feb276b82cfc8ef8ed63a-s1200.jpg\">Enlarge this image<\/a>\n        <\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Ginny Gilder at her home in Seattle. Gilder, who won a silver medal in rowing at the 1984 Olympics, owns the Seattle Storm with two other women.<\/p>\n<p>                <b><\/p>\n<p>                    Tom Goldman\/NPR<\/p>\n<p>                <\/b><br \/>\n                <b><b>hide caption<\/b><\/b>\n            <\/p>\n<\/p><\/div>\n<p>            <b><b>toggle caption<\/b><\/b>\n    <\/div>\n<p>    <span><\/p>\n<p>        Tom Goldman\/NPR<\/p>\n<p>    <\/span>\n<\/div>\n<\/p><\/div>\n<p>Storm CEO Valavanis places some of the blame on mainstream sports media.<\/p>\n<p>&#8220;What if we started to play more highlights of the women?&#8221; Valavanis said. &#8220;Would we then have those individuals, watching and saying &#8216;gosh I need to see the dunk. I&#8217;m only interested if they&#8217;re as fast and strong as the men.&#8217; Or is that something we perpetuate because it&#8217;s <em>exactly<\/em> what you&#8217;re watching every day?&#8221;<\/p>\n<p>Certainly the choice isn&#8217;t always to watch men.<\/p>\n<p>At a recent WNBA game in Washington, D.C., Washington Mystics fan Teresa Tidwell said she&#8217;s had the choice of basketball games. And she prefers the women.<\/p>\n<p>&#8220;I think in women&#8217;s basketball, particularly in women&#8217;s professional basketball, the team play is better,&#8221; Tidwell said. &#8220;In men&#8217;s professional basketball it&#8217;s a lot of run and gun. It&#8217;s not really very entertaining from my point of view.&#8221;<\/p>\n<p>The WNBA hasn&#8217;t had enough Teresa Tidwell&#8217;s.<\/p>\n<p>In each of its 23 seasons, the league reportedly has<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.usatoday.com\/story\/sports\/wnba\/2018\/12\/28\/wnba-looks-for-new-president-profitability-in-2019\/38809289\/\"> never made a profit<\/a>. Building up attendance is an ongoing problem. Heading into the recent WNBA All-Star break, Seattle ranked fourth out of 12 teams in total attendance. Still the Storm does what it can to bring fans to games.  Including a promotion offering free tickets&#8230;<a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.seattlestormbasketball.com\/stormcares\/stormwellness\/pint-for-pint\/\">for donated blood<\/a>.<\/p>\n<p>Twenty-nine-year-old Jordan Lake and two friends took advantage of the deal at a recent home game. Their first WNBA experience.<\/p>\n<p>&#8220;It&#8217;s entertaining,&#8221; Lake said, watching the Storm play the Las Vegas Aces. &#8220;I&#8217;ve grown up with sports. I love sports. You&#8217;ve got to find something else to watch in the off-season of football, I suppose.&#8221;<\/p>\n<p>Not exactly a ringing endorsement. Despite the athleticism on display in a tight, competitive game, Lake said he probably wouldn&#8217;t come back if he had to pay for a ticket.<\/p>\n<p><strong>Not betting, but hopeful <\/strong><\/p>\n<p>In the face of resistance, still, is there the chance to nudge a cultural change more toward women&#8217;s sports?<\/p>\n<p>&#8220;I absolutely believe that it&#8217;s possible, said Storm co-owner Gilder. &#8220;At the same time, I&#8217;m a business person and I&#8217;ve been in this business for 12 years and I&#8217;m not betting on it.&#8221;<\/p>\n<p>But she&#8217;s hardly giving up, either.<\/p>\n<p><!-- END ID=\"RES749011936\" CLASS=\"BUCKETWRAP INTERNALLINK MEDIAPROMO PRIMARY\" --><\/p>\n<p>&#8220;I am a believer in progress,&#8221; Gilder said. &#8220;And without showing up and agitating in some way, then you&#8217;re wishing. That&#8217;s your choice. Agitate or wait.&#8221;<\/p>\n<p>&#8220;Is this a pivotal moment?&#8221; she asked. &#8220;Has the Women&#8217;s World Cup team been able to bring more awareness in a way that individual Americans start looking at themselves, not in a critical way but like&#8230;.&#8217;oh my gosh [women&#8217;s professional sports] could be fun to be part of,&#8217; or &#8216;I want to do this,&#8217; or maybe a little bit of &#8216;I <em>should<\/em> do this.'&#8221;<\/p>\n<p>&#8220;I hope so.&#8221;<\/p>\n<p>A new WNBA plan could help fuel Gilder&#8217;s hope.<\/p>\n<p>This fall and winter, some of the league&#8217;s best players will<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.forbes.com\/sites\/brendonkleen\/2019\/07\/29\/diana-taurasi-megan-rapinoe-believe-uswnt-success-blueprint-usa-womens-basketball-tour\/#12e995257bb5\"> tour the country<\/a> as part of the lead-up to next summer&#8217;s Olympics in Tokyo. The training and games will also help increase visibility and connect players more with fans.<\/p>\n<p>Seattle guard Sue Bird helped come up with the idea. <\/p>\n<p>Her inspiration, in large part, was the electric experience of the U.S. Women&#8217;s National Soccer team.<\/p>\n<p><strong><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n<p>Source:: <a href=\"https:\/\/www.npr.org\/2019\/08\/08\/747766451\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us?utm_medium=RSS&amp;utm_campaign=sports\" class=\"colorbox\" title=\"After World Cup Win, Other U.S. Women's Sports Leagues Ask, 'What About Us?'\" rel=\"nofollow\">https:\/\/www.npr.org\/2019\/08\/08\/747766451\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us?utm_medium=RSS&amp;utm_campaign=sports<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"ftpimagefix\" style=\"float:left\"><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.npr.org\/2019\/08\/08\/747766451\/after-world-cup-win-other-u-s-womens-sports-leagues-ask-what-about-us?utm_medium=RSS&amp;utm_campaign=sports\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/ap_19194104864122_wide-4cd4f41875ef3fbb98c4d7a175d0d8542cfe37d2-s1100-c15.jpg\" alt><\/p>\n<div>\n            <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/ap_19194104864122_wide-4cd4f41875ef3fbb98c4d7a175d0d8542cfe37d2-s1200.jpg\"><\/a><\/div>\n<div>\n<div>\n<div>\n            <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/ap_19194104864122_wide-4cd4f41875ef3fbb98c4d7a175d0d8542cfe37d2-s1200.jpg\">Enlarge this image<\/a>\n        <\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Seattle Mayor Jenny Durkan, center, wears a T-shirt honoring Megan Rapinoe, right, of the U.S. women&#8217;s World Cup championship soccer team, and Seattle Storm&#8217;s Sue Bird, left, as Rapinoe was introduced during the first half of a WNBA basketball game between the Storm and the Dallas Wings on July 12, 2019 in Seattle.<\/p>\n<p>                <b><\/p>\n<p>                    Elaine Thompson\/AP<\/p>\n<p>                <\/b><br \/>\n                <b><b>hide caption<\/b><\/b>\n            <\/p>\n<\/p><\/div>\n<p>            <b><b>toggle caption<\/b><\/b>\n    <\/div>\n<p>    <span><\/p>\n<p>        Elaine Thompson\/AP<\/p>\n<p>    <\/span>\n<\/div>\n<\/p><\/div>\n<p>Fans of the World Cup champion U.S. Women&#8217;s National Soccer Team are getting what they want.<\/p>\n<p><em>More.<\/em><\/p>\n<p>The team began a<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.ussoccer.com\/stories\/2019\/08\/world-champion-us-womens-national-team-to-play-in-charlotte-nc-and-chicago\"> victory tour<\/a> last weekend. It runs until October. <\/p>\n<p><!-- END ID=\"RES749010551\" CLASS=\"BUCKETWRAP INTERNALLINK INSETTWOCOLUMN INSET2COL \" --><\/p>\n<p>It&#8217;s a heady time for women&#8217;s soccer. But other women&#8217;s sports want to take advantage of the moment as well. And they&#8217;re hoping to overcome cultural obstacles that traditionally have made their sports less relevant.<\/p>\n<p><strong>Powerful potential <\/strong><\/p>\n<p>Five days after the U.S. won the Women&#8217;s World Cup, fans of the WNBA&#8217;s Seattle Storm welcomed a surprise visitor to the team&#8217;s home arena. Even from the cheap seats, the pink\/purple hair gave it away.<\/p>\n<p>&#8220;Well look who has graced us with her presence,&#8221; Storm play-by-play announcer Dick Fain told a television audience. &#8220;Is there a more recognizable face in the world of sports over the last month, than that young lady on the right, Megan Rapinoe?!&#8221;<\/p>\n<div>\n<blockquote>\n<p lang=\"en\" dir=\"ltr\">Welcome home, CHAMP! ???<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/mPinoe?ref_src=twsrc%5Etfw\">@mPinoe<\/a>  <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/hashtag\/WeRepSeattle?src=hash&amp;ref_src=twsrc%5Etfw\">#WeRepSeattle<\/a> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/t.co\/P88CvUPiar\">pic.twitter.com\/P88CvUPiar<\/a><\/p>\n<p>\u2014 Seattle Storm (@seattlestorm) <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/twitter.com\/seattlestorm\/status\/1149867904860475392?ref_src=twsrc%5Etfw\">July 13, 2019<\/a><\/p><\/blockquote><\/div>\n<p><!-- END ID=\"RES747770898\" CLASS=\"BUCKETWRAP TWITTER LARGE GRAPHIC624\" ARIA-LABEL=\"TWEET\" --><\/p>\n<p>Actually this moment wasn&#8217;t a shock. <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.theplayerstribune.com\/en-us\/articles\/sue-bird-megan-rapinoe-uswnt\">Rapinoe and Storm star Sue Bird<\/a> are one of Seattle&#8217;s &#8220;it&#8221; couples. Still, Rapinoe&#8217;s appearance and standing ovation from an arena full of <em>basketball<\/em> fans, was a reminder of the powerful crossover potential of the women&#8217;s World Cuppers.<\/p>\n<p>&#8220;For me it was just simply hopeful,&#8221; said Storm CEO and General Manager Alisha Valavanis.  &#8220;That that awareness would continue to expose the country and the globe to the other sports.&#8221;<\/p>\n<p>Like<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.nwhl.zone\/about-the-nwhl\"> ice hockey<\/a>,<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.prowomenslax.com\/mission\"> lacrosse<\/a>,<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/profastpitch.com\/\"> softball<\/a>,<a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.nwslsoccer.com\/news\/article\/nwsl-players-at-the-2019-fifa-womens-world-cup\"> pro soccer<\/a> &#8230; and<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.wnba.com\/\"> basketball<\/a>, the most prominent of this country&#8217;s women&#8217;s professional sports.<\/p>\n<p><strong>A complex game <\/strong><\/p>\n<p>It would be wonderful, Valavanis said, if this awareness of the Women&#8217;s National Soccer Team and exposure to the others, were like a magic wand. That could wave away the chasm separating women&#8217;s and men&#8217;s pro sports, on issues of money, visibility and relevance.<\/p>\n<aside>\n<div><\/div>\n<\/aside>\n<p>But there&#8217;s no magic wand.<\/p>\n<p>&#8220;This is a complex game,&#8221; Valavanis said, adding, &#8220;there is no quick fix to&#8230;.the gap.&#8221;<\/p>\n<p>Talking is a start.<\/p>\n<p>Rapinoe and her soccer teammates have done plenty of that,<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.newsweek.com\/megan-rapinoe-equal-pay-gender-pay-gap-1451508\"> about the gap in pay<\/a> and inferior working conditions. WNBA players are confronting<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.theringer.com\/2019\/5\/23\/18636580\/wnba-crossroads-labor-cba-negotiations\"> similar issues<\/a>. Seattle forward Alysha Clark said they&#8217;ve been newly-inspired by the soccer team.<\/p>\n<p>&#8220;They&#8217;re helping grow the confidence of women athletes,&#8221; Clark said, &#8220;to speak up for what we feel is right.&#8221;<\/p>\n<p><strong>An uncomfortable truth <\/strong><\/p>\n<p>But if a conversation about women&#8217;s sport truly has been sparked by the success and audacity of the U.S. Women&#8217;s National Team, ultimately it has to also confront an uncomfortable truth.<\/p>\n<div>\n<aside>\n<div>\n<p>The biggest problem is &#8230; what I would call invisible and cultural bias against women professional athletes.<\/p>\n<\/div>\n<p><!-- END CLASS=\"BUCKET\" --><\/p>\n<p>Seattle Storm co-owner Ginny Gilder<\/p>\n<\/aside>\n<\/div>\n<p><!-- END ID=\"RES747769823\" CLASS=\"BUCKETWRAP PULLQUOTE\" --><\/p>\n<p>&#8220;Whatever sport is out there that women are trying to make their way professionally,&#8221; said Storm co-owner Ginny Gilder, &#8220;the biggest problem is the extent, the depth of what I would call invisible and cultural bias against women professional athletes.&#8221;<\/p>\n<p>Gilder has owned the Seattle Storm with two other women since 2008. As an undergraduate rower at Yale in the 1970&#8217;s, she took part in a<a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.espn.com\/espnw\/title-ix\/article\/7985418\/espn-magazine-1976-protest-helped-define-title-ix-movement\"> Title IX protest<\/a> \u2013 Title IX is<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www2.ed.gov\/about\/offices\/list\/ocr\/docs\/tix_dis.html\"> the federal law<\/a> that, among other things, bans gender discrimination in girl&#8217;s and women&#8217;s sports. Gilder says the protest radicalized her and made her keenly aware of the bias.<\/p>\n<p>&#8220;I think we make an assumption, it&#8217;s a very deeply held assumption,&#8221; she said, &#8220;that men are more important. And you actually start seeing that in sports at a very young age.&#8221;<\/p>\n<p>&#8220;[Even at] 10 years old, boys are starting to have more fans. By the time you get to high school, this interest in supporting boys&#8217; sports has been well established.&#8221;<\/p>\n<p><strong>The choice of what to watch <\/strong><\/p>\n<p>The traditional argument is that male sports are better. Because the athletes mostly are bigger, stronger, faster. Gilder says it&#8217;s what often tips the balance when fans have a choice \u2013 between paying money to watch a men&#8217;s pro sporting event, or a women&#8217;s.<\/p>\n<p>&#8220;But who decides that?&#8221; Gilder asked. &#8220;Who decides that women&#8217;s basketball isn&#8217;t interesting?&#8221;<\/p>\n<div>\n<div>\n    <img decoding=\"async\" src=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/img_0689-11dd8a248b1d1dbf780feb276b82cfc8ef8ed63a-s800-c15.jpg\" alt><\/p>\n<div>\n            <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/media.npr.org\/assets\/img\/2019\/08\/07\/img_0689-11dd8a248b1d1dbf780feb276b82cfc8ef8ed63a-s1200.jpg\">Enlarge this image<\/a>\n        <\/div>\n<\/div>\n<div>\n<div>\n<div>\n<p>\n                Ginny Gilder at her home in Seattle. Gilder, who won a silver medal in rowing at the 1984 Olympics, owns the Seattle Storm with two other women.<\/p>\n<p>                <b><\/p>\n<p>                    Tom Goldman\/NPR<\/p>\n<p>                <\/b><br \/>\n                <b><b>hide caption<\/b><\/b>\n            <\/p>\n<\/p><\/div>\n<p>            <b><b>toggle caption<\/b><\/b>\n    <\/div>\n<p>    <span><\/p>\n<p>        Tom Goldman\/NPR<\/p>\n<p>    <\/span>\n<\/div>\n<\/p><\/div>\n<p>Storm CEO Valavanis places some of the blame on mainstream sports media.<\/p>\n<p>&#8220;What if we started to play more highlights of the women?&#8221; Valavanis said. &#8220;Would we then have those individuals, watching and saying &#8216;gosh I need to see the dunk. I&#8217;m only interested if they&#8217;re as fast and strong as the men.&#8217; Or is that something we perpetuate because it&#8217;s <em>exactly<\/em> what you&#8217;re watching every day?&#8221;<\/p>\n<p>Certainly the choice isn&#8217;t always to watch men.<\/p>\n<p>At a recent WNBA game in Washington, D.C., Washington Mystics fan Teresa Tidwell said she&#8217;s had the choice of basketball games. And she prefers the women.<\/p>\n<p>&#8220;I think in women&#8217;s basketball, particularly in women&#8217;s professional basketball, the team play is better,&#8221; Tidwell said. &#8220;In men&#8217;s professional basketball it&#8217;s a lot of run and gun. It&#8217;s not really very entertaining from my point of view.&#8221;<\/p>\n<p>The WNBA hasn&#8217;t had enough Teresa Tidwell&#8217;s.<\/p>\n<p>In each of its 23 seasons, the league reportedly has<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.usatoday.com\/story\/sports\/wnba\/2018\/12\/28\/wnba-looks-for-new-president-profitability-in-2019\/38809289\/\"> never made a profit<\/a>. Building up attendance is an ongoing problem. Heading into the recent WNBA All-Star break, Seattle ranked fourth out of 12 teams in total attendance. Still the Storm does what it can to bring fans to games.  Including a promotion offering free tickets&#8230;<a class=\"colorbox\" rel=\"nofollow\" href=\"http:\/\/www.seattlestormbasketball.com\/stormcares\/stormwellness\/pint-for-pint\/\">for donated blood<\/a>.<\/p>\n<p>Twenty-nine-year-old Jordan Lake and two friends took advantage of the deal at a recent home game. Their first WNBA experience.<\/p>\n<p>&#8220;It&#8217;s entertaining,&#8221; Lake said, watching the Storm play the Las Vegas Aces. &#8220;I&#8217;ve grown up with sports. I love sports. You&#8217;ve got to find something else to watch in the off-season of football, I suppose.&#8221;<\/p>\n<p>Not exactly a ringing endorsement. Despite the athleticism on display in a tight, competitive game, Lake said he probably wouldn&#8217;t come back if he had to pay for a ticket.<\/p>\n<p><strong>Not betting, but hopeful <\/strong><\/p>\n<p>In the face of resistance, still, is there the chance to nudge a cultural change more toward women&#8217;s sports?<\/p>\n<p>&#8220;I absolutely believe that it&#8217;s possible, said Storm co-owner Gilder. &#8220;At the same time, I&#8217;m a business person and I&#8217;ve been in this business for 12 years and I&#8217;m not betting on it.&#8221;<\/p>\n<p>But she&#8217;s hardly giving up, either.<\/p>\n<p><!-- END ID=\"RES749011936\" CLASS=\"BUCKETWRAP INTERNALLINK MEDIAPROMO PRIMARY\" --><\/p>\n<p>&#8220;I am a believer in progress,&#8221; Gilder said. &#8220;And without showing up and agitating in some way, then you&#8217;re wishing. That&#8217;s your choice. Agitate or wait.&#8221;<\/p>\n<p>&#8220;Is this a pivotal moment?&#8221; she asked. &#8220;Has the Women&#8217;s World Cup team been able to bring more awareness in a way that individual Americans start looking at themselves, not in a critical way but like&#8230;.&#8217;oh my gosh [women&#8217;s professional sports] could be fun to be part of,&#8217; or &#8216;I want to do this,&#8217; or maybe a little bit of &#8216;I <em>should<\/em> do this.'&#8221;<\/p>\n<p>&#8220;I hope so.&#8221;<\/p>\n<p>A new WNBA plan could help fuel Gilder&#8217;s hope.<\/p>\n<p>This fall and winter, some of the league&#8217;s best players will<a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/www.forbes.com\/sites\/brendonkleen\/2019\/07\/29\/diana-taurasi-megan-rapinoe-believe-uswnt-success-blueprint-usa-womens-basketball-tour\/#12e995257bb5\"> tour the country<\/a> as part of the lead-up to next summer&#8217;s Olympics in Tokyo. The training and games will also help increase visibility and connect players more with fans.<\/p>\n<p>Seattle guard Sue Bird helped come up with the idea. <\/p>\n<p>Her inspiration, in large part, was the electric experience of the U.S. Women&#8217;s National Soccer team.<\/p>\n<p><strong><a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/\">Let&#8217;s block ads!<\/a><\/strong> <a class=\"colorbox\" rel=\"nofollow\" href=\"https:\/\/blockads.fivefilters.org\/acceptable.html\">(Why?)<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-20738","post","type-post","status-publish","format-standard","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/20738","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/comments?post=20738"}],"version-history":[{"count":0,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/20738\/revisions"}],"wp:attachment":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/media?parent=20738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/categories?post=20738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/tags?post=20738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}