{"id":31926,"date":"2022-11-09T21:14:00","date_gmt":"2022-11-09T21:14:00","guid":{"rendered":"\/p\/jim-hensons-twisted-coffee-commercials-with-muppets-and-guns#id32414"},"modified":"2022-11-09T21:14:00","modified_gmt":"2022-11-09T21:14:00","slug":"if-someone-ever-asks-you-if-you-drink-wilkins-coffee-just-say-yes","status":"publish","type":"post","link":"https:\/\/associatednews.us\/content\/if-someone-ever-asks-you-if-you-drink-wilkins-coffee-just-say-yes\/","title":{"rendered":"&#8220;If someone ever asks you if you drink Wilkins Coffee, just say yes.&#8221;"},"content":{"rendered":"<p>    <iframe loading=\"lazy\" width=\"267\" height=\"200\" src=\"https:\/\/www.youtube.com\/embed\/LmhIizQQol0?feature=oembed&#038;wmode=transparent\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen title=\"Wilkins Coffee - Wilkins and Wontkins (1957-1961, USA)\"><\/iframe><\/p>\n<p>Thanks to <a href=\"https:\/\/www.openculture.com\/2022\/11\/jim-hensons-commercials-for-wilkins-coffee.html\">Open Culture<\/a>, we now know Jim Henson made some pretty violent coffee commercials with puppets in the late 1950s. <\/p>\n<p><em>Up until that time, TV advertisers typically made a direct sales pitch. &ldquo;We took a different approach,&rdquo; said Henson in Christopher Finch&rsquo;s Of Muppets and Men: The Making of the Muppet Show. &ldquo;We tried to sell things by making people laugh.&rdquo; The campaign for Wilkins Coffee was a hit. &ldquo;In terms of popularity of commercials in the Washington area,&rdquo; said Henson in a 1982 interview with Judy Harris, &ldquo;we were the number one, the most popular commercial.&rdquo; Henson&rsquo;s ad agency began marketing the idea to other regional coffee companies around the country. Henson re-shot the same spots with different brand names. &ldquo;I bought my contract from that agency,&rdquo; said Henson, &ldquo;and then I was producing them&ndash;the same things around the country. And so we had up to about a dozen or so clients going at the same time. At the point, I was making a lot of money.&rdquo;<\/em><\/p>\n<p><a href=\"https:\/\/themorningnews.org\/p\/jim-hensons-twisted-coffee-commercials-with-muppets-and-guns\">View Post &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>    Thanks to Open Culture, we now know Jim Henson made some pretty violent coffee commercials with puppets in the late 1950s. <\/p>\n<p>Up until that time, TV advertisers typically made a direct sales pitch. &ldquo;We took a different a&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-31926","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/31926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/comments?post=31926"}],"version-history":[{"count":1,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/31926\/revisions"}],"predecessor-version":[{"id":31927,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/31926\/revisions\/31927"}],"wp:attachment":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/media?parent=31926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/categories?post=31926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/tags?post=31926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}