{"id":5391,"date":"2016-01-25T20:30:00","date_gmt":"2016-01-25T20:30:00","guid":{"rendered":"http:\/\/associatednews.us\/content\/2016\/01\/25\/oops-tablet-outage-in-afc-title-game-coincides-with-microsoft-ad\/"},"modified":"2016-01-25T20:30:00","modified_gmt":"2016-01-25T20:30:00","slug":"oops-tablet-outage-in-afc-title-game-coincides-with-microsoft-ad","status":"publish","type":"post","link":"https:\/\/associatednews.us\/content\/oops-tablet-outage-in-afc-title-game-coincides-with-microsoft-ad\/","title":{"rendered":"Oops. Tablet Outage In AFC Title Game Coincides With Microsoft Ad"},"content":{"rendered":"

By Laura Wagner<\/a><\/span> <\/p>\n

\"New<\/a><\/div>\n
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New England Patriots’ defensive end Chandler Jones holds a Microsoft Surface tablet on the sideline in the third quarter of the AFC Championship game against the Denver Broncos. In the second quarter, the Patriots’ tablets briefly stopped working. Christian Petersen\/Getty Images<\/strong> hide caption<\/strong><\/p>\n<\/div>\n

toggle caption<\/strong> Christian Petersen\/Getty Images<\/span><\/div>\n<\/div>\n

The National Football League signed a five-year, $400 million contract with Microsoft<\/a> in 2013 that gives teams custom Microsoft Surface tablets to use in training and, more importantly, on the sidelines during nationally televised games.<\/p>\n

Coaches and players use the tablets to review plays and analyze data in real time \u2014 or at least that’s how it’s supposed to work.<\/p>\n

In the first half of the AFC Championship game<\/a> Sunday night between the Denver Broncos and the New England Patriots, the Patriots’ tablets briefly stopped working during the Broncos’ second scoring drive.<\/p>\n

Commentators and analysts have wrongly referred to the tablets as “iPads” in the past. Al Michaels, for example, made that mistake in the NFL season opener in September, as Geek Wire reported<\/a>. It’s a costly slip of the tongue considering the aforementioned $400 million contract, and the announcers and reporters covering Sunday’s title game were clearly being diligent in using the product’s correct name. Unfortunately for Microsoft, that made for some unwanted publicity.<\/p>\n

“They’re having some trouble with their Microsoft Surface tablets,” CBS sideline reporter Evan Washburn said during the game<\/a>. “On the last defensive possession, the Patriots’ coaches did not have access to those tablets to show pictures to their players. NFL officials have been working at it. Some of those tablets are back in use, but not all of them. A lot of frustration that they didn’t have them on that last possession.”<\/p>\n

To make matters worse, Microsoft aired several TV ads during the game, one of which coincided with the malfunction.<\/p>\n

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[embedded content]<\/div>\n<\/div>\n

The poor timing was not lost on viewers.<\/p>\n

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The perfect time for a #Microsoft<\/a> tablet commercial #AFCChampionship<\/a> pic.twitter.com\/SVnzBzBBkv<\/a><\/p>\n

\u2014 KwanBoat ?? (@KwaniALunis) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

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“They’re having some problems with their Microsoft Surface tablets.” That’s the one time you DON’T mention the brand.<\/p>\n

\u2014 Darren Rovell (@darrenrovell) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

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“The Patriots are having some trouble with their MSFT Surface tablets” says the CBS national broadcast. A marketer in Redmond just fainted.<\/p>\n

\u2014 ?_? Carter (@crtr0) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

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That was a very poorly timed commercial for the Microsoft Surface tablet. \u201cDo Great Things?\u201d How about working on the sidelines in AFC Chmp?<\/p>\n

\u2014 Michael McCarthy (@MMcCarthyREV) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

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Yeah umm @Microsoft<\/a> not the best timed commercial for your surface tablet<\/p>\n

\u2014 Eric Rickstad (@ericrickstad) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

For its part, Microsoft said in a statement that the network was at fault, not the tablets themselves.<\/p>\n

“Our team on the field has confirmed the issue was not related to the tablets themselves but rather an issue with the network. We worked with our partners who manage the network to ensure the issue was resolved quickly,” a Microsoft spokesman said, according to The Verge<\/a>.<\/p>\n

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org\/content-only\/faq.php#publishers.<\/em><\/p>\n

Source:: http:\/\/www.npr.org\/sections\/thetwo-way\/2016\/01\/25\/464319146\/oops-tablet-outage-in-afc-title-game-coincides-with-microsoft-ad?utm_medium=RSS&utm_campaign=sports<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"New<\/a><\/div>\n
\n
<\/div>\n
\n
\n

New England Patriots’ defensive end Chandler Jones holds a Microsoft Surface tablet on the sideline in the third quarter of the AFC Championship game against the Denver Broncos. In the second quarter, the Patriots’ tablets briefly stopped working. Christian Petersen\/Getty Images<\/strong> hide caption<\/strong><\/p>\n<\/div>\n

toggle caption<\/strong> Christian Petersen\/Getty Images<\/span><\/div>\n<\/div>\n

The National Football League signed a five-year, $400 million contract with Microsoft<\/a> in 2013 that gives teams custom Microsoft Surface tablets to use in training and, more importantly, on the sidelines during nationally televised games.<\/p>\n

Coaches and players use the tablets to review plays and analyze data in real time \u2014 or at least that’s how it’s supposed to work.<\/p>\n

In the first half of the AFC Championship game<\/a> Sunday night between the Denver Broncos and the New England Patriots, the Patriots’ tablets briefly stopped working during the Broncos’ second scoring drive.<\/p>\n

Commentators and analysts have wrongly referred to the tablets as “iPads” in the past. Al Michaels, for example, made that mistake in the NFL season opener in September, as Geek Wire reported<\/a>. It’s a costly slip of the tongue considering the aforementioned $400 million contract, and the announcers and reporters covering Sunday’s title game were clearly being diligent in using the product’s correct name. Unfortunately for Microsoft, that made for some unwanted publicity.<\/p>\n

“They’re having some trouble with their Microsoft Surface tablets,” CBS sideline reporter Evan Washburn said during the game<\/a>. “On the last defensive possession, the Patriots’ coaches did not have access to those tablets to show pictures to their players. NFL officials have been working at it. Some of those tablets are back in use, but not all of them. A lot of frustration that they didn’t have them on that last possession.”<\/p>\n

To make matters worse, Microsoft aired several TV ads during the game, one of which coincided with the malfunction.<\/p>\n

\n
[embedded content]<\/div>\n<\/div>\n

The poor timing was not lost on viewers.<\/p>\n

\n
\n

The perfect time for a #Microsoft<\/a> tablet commercial #AFCChampionship<\/a> pic.twitter.com\/SVnzBzBBkv<\/a><\/p>\n

\u2014 KwanBoat ?? (@KwaniALunis) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

\n
\n

“They’re having some problems with their Microsoft Surface tablets.” That’s the one time you DON’T mention the brand.<\/p>\n

\u2014 Darren Rovell (@darrenrovell) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

\n
\n

“The Patriots are having some trouble with their MSFT Surface tablets” says the CBS national broadcast. A marketer in Redmond just fainted.<\/p>\n

\u2014 ?_? Carter (@crtr0) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

\n
\n

That was a very poorly timed commercial for the Microsoft Surface tablet. \u201cDo Great Things?\u201d How about working on the sidelines in AFC Chmp?<\/p>\n

\u2014 Michael McCarthy (@MMcCarthyREV) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

\n
\n

Yeah umm @Microsoft<\/a> not the best timed commercial for your surface tablet<\/p>\n

\u2014 Eric Rickstad (@ericrickstad) January 24, 2016<\/a><\/p><\/blockquote>\n<\/div>\n

For its part, Microsoft said in a statement that the network was at fault, not the tablets themselves.<\/p>\n

“Our team on the field has confirmed the issue was not related to the tablets themselves but rather an issue with the network. We worked with our partners who manage the network to ensure the issue was resolved quickly,” a Microsoft spokesman said, according to The Verge<\/a>.<\/p>\n

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org\/content-only\/faq.php#publishers.<\/em><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-5391","post","type-post","status-publish","format-standard","hentry","category-sports"],"_links":{"self":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/5391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/comments?post=5391"}],"version-history":[{"count":0,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/posts\/5391\/revisions"}],"wp:attachment":[{"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/media?parent=5391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/categories?post=5391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/associatednews.us\/content\/wp-json\/wp\/v2\/tags?post=5391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}