Could Making Cancer Screening Simpler Increase Women's Risk?
Pap tests look for cervical cancer cells. Many medical organizations suggest women undergo both Pap tests and HPV tests.
Science Source
hide caption
toggle caption
A proposal to simplify cervical cancer screening could end up missing some cancers, researchers and patient advocates say. And that could be especially true for minority women.
Latina and black women already have the highest rates of cervical cancer in the U.S., and more than half of women with the disease were not screened in the five years before their diagnosis, according to the Centers for Disease Control and Prevention.
In September, the influential U.S. Preventive Services Task Force issued draft recommendations for women ages 30 to 64, saying they could either get a Pap smear every three years or a human papillomavirus test every five years. (The task force did not recommend changes for any other ages.) That is a change from the 2012 guidelines, which recommended undergoing both the HPV and Pap tests every five years. And that’s what two dozen other medical organizations still recommend.
They include the American Cancer Society, the American College of Physicians and the American Congress of Obstetricians and Gynecologists. In response to the task force’s draft recommendations, ACOG and the American Society for Colposcopy and Cervical Pathology issued a joint statement reaffirming their support for testing for both every five years, or screening with a Pap alone every three years.
In 2014, 12,578 U.S. women were diagnosed with cervical cancer and 4,115 died, according to the CDC. But those numbers obscure demographic disparities.
“We are concerned about the women who basically will fall through the cracks if co-testing does not continue to be recommended and therefore reimbursed” by insurance companies, says Carolyn R. Aldigé, the president and founder of the Prevent Cancer Foundation, who wrote an op-ed supporting continued use of testing for both. “We’re particularly concerned about medically underserved women who have less access to screening in general and higher rates of cervical cancer.”
The task force has extended the deadline for comments on the proposed change until Friday at 8 p.m. ET. They can be filed online.
According to CDC data, Latina women have the highest rate of cervical cancer in the country. Black women have the second highest cancer rate but are more likely than Latina women to die of the disease. Limiting access to screening, especially for these groups, is “the wrong direction to go in,” Aldigé says.
In a statement to the task force from the National Latina Institute for Reproductive Health, Ann Marie Benitez, the organization’s senior director of governmental affairs and a cervical cancer survivor, pointed out the systemic barriers Latina women face in getting adequate preventive care and the research that supports testing for both.
“The largest retrospective study of cervical cancer screening strategies found that 1 out of 5 cases of cervical cancer was missed with primary HPV screening alone,” Benitez’s statement reads. “The USPSTF recommendations for screening must be revised to address the reality that many women at higher risk would be missed with less frequent and less comprehensive screening. Changes in this policy would put the lives of women of color further at risk.”
The task force relied on seven randomized controlled trials and five observational studies for their decision. Six of the randomized controlled trials were European — from England, Finland, the Netherlands, Sweden and two from the same group in Italy — and one was Canadian. Most of these countries have predominantly white populations, and only the Canadian study reported participants’ race or ethnicity. The task force also noted their evidence review had no trials that directly compared HPV testing alone with testing for both. Yet the draft recommendations include HPV testing alone as a screening option, something no other medical organizations currently recommend.
The trials’ testing methods also differ from tests used in the U.S. standard of care, according to Dr. Harvey Kaufman, medical director at Quest Diagnostics, a large medical testing company. Neither of the two HPV tests used in the studies is the one approved for primary HPV testing in the U.S., he says, and five of the seven studies used different types of Pap tests.
“Virtually every woman in the U.S. gets liquid-based cytology, which is much more sensitive and has different performance characteristics,” Kaufman says. Liquid-based cytology and conventional Pap cytology are both ways to analyze cervical cells; evidenceismixed on howtheydiffer. “So they end up with a core base of literature that doesn’t apply to the U.S.,” he says.
Kaufman also described inconsistencies in the way the task force selectively used data.
“In creating their model, they had to make assumptions about the sensitivity and specificity of cytology, HPV and co-testing,” Kaufman says. Sensitivity and specificity are two ways to measure a screening test’s accuracy. The task force used different studies for these numbers and then made calculations to adjust them for comparison.
“The mathematical gymnastics core to their model is not supported by statistical approaches in any textbooks I’ve seen,” Kaufman says. Even with their calculations, he says, an estimated 5 percent of women with cervical disease would be missed by HPV testing but identified with testing for both — and those are the women getting tested regularly.
“In real life, particularly in the U.S. where we have a more fragmented health system, you have to build a model that acknowledges the realities of how frequently people really do show up,” Kaufman says.
The task force listed the main harms of screening as false positives that could lead to excess follow-up tests and colposcopies. They acknowledge that “false-positive rates are higher among women younger than age 30 years compared with older women because of the higher incidence of transient HPV infection in younger women.” The populations in studies they used included women ages 21 to 65, but the recommendations for women ages 21 to 29 remain unchanged — Pap test alone every three years.
For the task force, says Aldigé, “the risk of overtreatment seems to outweigh the risk of missing cancers, whereas we feel that missing a significant number of cancers outweighs the risk of overtreatment.” She also worries about the effect of yet another change in recommendations, which have already undergone frequent changes in recent years.
“It throws women into a state of confusion,” Aldigé says. “The recommendations are constantly changing and women don’t know what to do, and sometimes when people don’t know what to do, they do nothing.”
Maureen Phipps, chair of obstetrics and gynecology at the Warren Alpert Medical School of Brown University in Providence, R.I., and a member of the task force, says the task force will take whatever time is necessary to read all public comments before deciding whether to adopt or revise their proposed recommendations.
Aldigé and Kaufman hope the task force will revert to keeping testing for both for women ages 30 to 64.
“One of the most notable success stories in all of health care is the fact that we have reduced the number of deaths from cervical cancer so dramatically,” Aldigé says. “We need to appreciate what screening has been able to accomplish in terms of public health. We can continue to bring those numbers down with co-testing.”
Tara Haelle is the co-author of The Informed Parent: A Science-Based Resource for Your Child’s First Four Years. She’s on Twitter: @tarahaelle
California Governor Signs Law To Make Drug Pricing More Transparent
The new law will require pharmaceutical companies to notify the state and health insurers if they plan to raise the price of a medication by 16 percent or more over two years.
fotostorm/Getty Images
hide caption
toggle caption
fotostorm/Getty Images
California Gov. Jerry Brown defied the drug industry Monday, signing the most comprehensive drug price transparency bill in the nation that will force drug makers to publicly justify big price hikes.
“Californians have a right to know why their medical costs are out of control, especially when pharmaceutical profits are soaring,” Brown says. “This measure is a step at bringing transparency, truth, exposure to a very important part of our lives, that is the cost of prescription drugs.”
Brown says the bill was part of a broader push toward correcting growing economic inequities in the U.S., and called on the pharmaceutical leaders “at the top” to consider doing business in a way that helps those with a lot less.
“The rich are getting richer. The powerful are getting more powerful,” Brown says. “So this is just another example where the powerful get more power and take more… We’ve got to point to the evils, and there’s a real evil when so many people are suffering so much from rising drug profits.”
The drug lobby fiercely opposed the bill, SB 17, hiring 45 firms to try to defeat it and spending $16.8 million on lobbying against the full range of drug legislation.
The new law is intended to shine light on how drugs are priced, requiring pharmaceutical companies to notify the state and health insurers anytime they plan to raise the price of a medication by 16 percent or more over two years. And, companies will have to provide justification for the increase.
The legislation was supported by a diverse coalition, including labor and consumer groups, hospital groups and even health insurers, who agreed to share some of their own data under the bill. They will have to report what percentage of premium increases are due to drug prices.
“Health coverage premiums directly reflect the cost of providing medical care, and prescription drug prices have become one of the main factors driving up these costs,” says Charles Bacchi, CEO of the California Association of Health Plans. “SB 17 will help us understand why, so we can prepare for and address the unrelenting price increases.”
Drug companies criticized the governor’s move, saying the new law focuses too narrowly on just one part of the drug distribution chain and won’t help consumers afford their medicine.
“It is disappointing that Gov. Brown has decided to sign a bill that is based on misleading rhetoric instead of what’s in the best interest of patients,” says Priscilla VanderVeer, spokesperson for the drug industry association, the Pharmaceutical Research and Manufacturers of America (PhRMA). “There is no evidence that SB 17 will lower drug costs for patients because it does not shed light on the large rebates and discounts insurance companies and pharmacy benefit managers are receiving that are not always being passed on to patients.”
This law is part of a long game toward developing a stronger web of drug laws across the country, says Gerard Anderson, a health policy professor at Johns Hopkins Bloomberg School of Public Health who tracks drug legislation in the states. In that respect, it makes sense to start with the source of the drug prices: the drug makers themselves, he says.
“The manufacturers get most of the money — probably about three quarters or more of the money that you pay for a drug — and they’re the ones that set the price initially,” he says. “So they are not the only piece of the drug supply chain, but they are the key piece to this.”
California’s law will not stand alone, says state Sen. Ed Hernandez (D-West Covina), the bill’s author and an optometrist. “A lot of other states have the same concerns we have, and you’re going to see other states try to emulate what we did.”
Trump Says He'll Sign Order To Expand Health Insurance Options
President Trump spoke from the White House in July in an effort to promote health overhaul legislation. He’s now trying to make changes through an executive order.
The Washington Post/Getty Images
hide caption
toggle caption
The Washington Post/Getty Images
President Trump is poised to sign an executive order that he says will make it easier for people to join together as a group and buy health insurance from any state.
The president tweeted about his plans on Tuesday morning.
“Since Congress can’t get its act together on HealthCare, I will be using the power of the pen to give great HealthCare to many people — FAST,” he wrote.
The order would direct government agencies with jurisdiction over health insurance to find ways to allow consumers and small businesses to create associations to buy health coverage, according to The Wall Street Journal, which cited an unnamed Trump administration official.
Since Congress can’t get its act together on HealthCare, I will be using the power of the pen to give great HealthCare to many people – FAST
— Donald J. Trump (@realDonaldTrump) October 10, 2017
Proponents of the move say that association health plans, which could be offered by trade groups, chambers of commerce or groups of small businesses, would not be bound by Affordable Care Act regulations that require insurance policies to cover everyone, no matter their health status, and to cover a specific set of benefits.
Conservatives have long advocated for these kinds of plans because they say they will boost competition and lower premiums. Kentucky Sen. Rand Paul argued for them on NPR’s All Things Considered in September.
“We believe that previous administrations have defined the law too narrowly, and under a new definition, there will be a wider expansion of AHPs, which will greatly lower costs to the consumer and provide more health insurance options,” Rand’s communications director Sergio Gor said in an email to NPR on Tuesday.
But health industry analysts say that if the policies don’t have to follow ACA rules, they would likely draw healthier people out of the traditional insurance market with the lure of low-premium policies that offer few benefits. That would leave the Obamacare markets with a sicker, more expensive population and could drive their premiums higher.
“If the executive order is as expansive as it sounds and association plans are allowed to cherry-pick healthy people, it could truly cause the individual insurance market under the ACA to collapse, leaving people with pre-existing conditions without access to affordable coverage,” says Larry Levitt, senior vice president of the Kaiser Family Foundation.
But he says exempting insurance plans from the ACA rules through regulation would be difficult.
“They would have to twist current laws into a pretzel to allow both individuals and small businesses to get insurance through associations exempt from the ACA’s rules and operating across state lines,” Levitt says.
Joseph Antos, a health policy scholar at the conservative American Enterprise Institute, agrees. “Trying to exempt these new associations from ACA rules that apply to all other plans doesn’t strike me as something that’s going to stand up in federal court,” Antos says.
Insurance markets are defined by local populations and local hospital networks, Antos says. There’s no reason to believe that an association of people spread across many states would be able to negotiate better deals with health care providers than insurance companies already do.
Health insurers have long opposed the idea, saying it will drive premiums higher for many consumers. “Association health plans would fragment and destabilize the small group market, resulting in higher premiums for many small businesses,” the National Association of Insurance Commissioners said in a position paper on its website.
Insurance premiums are based on the health status of the people who are included in the group being covered. Under the Affordable Care Act, those groups are defined by geography — everyone of the same age group in the same region pays the same premium for similar coverage.
Allowing some people to pull out of that group and buy less generous insurance could split the market between healthy people who don’t need much care and sicker people who use more. And that would drive up costs for those sicker people.
But Trump has long said the cost of insurance has risen too much under the ACA and that he wants to see people have more choices, including the choice to buy insurance with fewer benefits.
The order, which is expected later this week, would begin to fulfill Trump’s promise during his campaign to allow people to buy insurance “across state lines,” a goal that many conservatives say will boost competition. Insurance markets are currently regulated at the state level, and consumers can only buy policies that are approved in their state.
Trump said in the Oval Office on Tuesday that he’ll be “signing something probably this week that’s going to go a long way to be able to help a lot of the people who have been hurt on the health care. “They’ll be able to buy, they’ll be able to cross state lines and they’ll get great competitive health care and it will cost the United States nothing,” the president said.
Antos of AEI disagrees.
“I don’t see any real impact here.”
Trump Rescinds Obamacare Birth Control Mandate
David Greene talks to Planned Parenthood President Cecile Richards, who has denounced the Trump administration’s rollback of the Affordable Care mandate to cover birth control.
DAVID GREENE, HOST:
And the Trump administration is making it easier for employers to opt out of covering birth control in their health insurance plans. The coverage was guaranteed under the Obama administration with the exception of employees at some religious organizations. Attorney General Jeff Sessions said the Trump administration is leading by example on religious liberty. But this was a troubling development for Planned Parenthood Federation of America. And its president Cecile Richards is on the line. Good morning.
CECILE RICHARDS: Good morning.
GREENE: Let me just talk through the impact of this. The Trump administration said Friday that 99 percent of women will still have the same access to birth control. And they said less affluent women can still get free or subsidized contraceptives through Medicaid and other programs. I mean, do you agree with those numbers. Or what’s your estimate for the number of women who might be affected by this?
RICHARDS: Well, David, I mean, it’s incredibly ironic that they would now refer to programs that they’ve been trying to end through Trumpcare for the last, you know, several months – access to, you know, Planned Parenthood, access to Medicaid and access to the Family Planning Program. And the basic fact here is that millions and millions of women – now about 62 million women – have access to birth control and their insurance plan at no cost. And it’s led to amazing successes. Women have saved a lot of money. The estimates are 1.4 billion dollars alone the first year. We’ve reduced unintended pregnancy – the lowest rate of teen pregnancy in the history of the United States. And women are getting better birth control. All of these are good things. They allow women to plan their families and stay in the workforce. And this decision is basically now going to turn the reins over to your boss to decide whether or not women can get birth control. And that’s just not going to be good for women.
GREENE: But do you expect a lot of bosses to actually change that much? I mean, the Trump ministration is saying that this, in terms of numbers, is probably going to have very little impact. I mean, do you accept that?
RICHARDS: Well, one, I don’t think they – they don’t – certainly don’t know. And in fact, I mean, all of the things that they have put out are messages that send – that basically say birth control is dangerous for women, which is really crazy. More than 90 percent of women in this country use birth control for a whole host of reasons. I think the problem is, you know, we fought so hard under Obamacare to get women equal access to health care, including family planning. Because until that bill passed, many, many employers did not provide birth control for women. And again, women are now half the workforce in this country. And a big reason that we’ve been able to participate and work and go to school is because we’ve been able to plan our families. And that’s really what’s at risk here. And frankly, the Trump administration has been on a war against birth control and women’s health from day one.
GREENE: You feel like they’re sending a message that birth control can be dangerous because it seems the message they’re sending to some is that this is a matter of religious liberty and employers not being forced to, you know, sacrifice their religious beliefs.
RICHARDS: Well, I mean, that’s not – this is not what that rule says. The rule basically says if any employee or objects to birth control, they don’t have to provide it. And look. I think the problem is – you look who’s been in charge of Health and Human Services with the Trump administration. It has been filled with key positions, folks who have been against birth control from the very beginning. In fact, ironically, the woman who was appointed to run the National Family Planning Program has said herself she doesn’t believe in birth control. This is just the beginning. And I think many of us expect this will not end here. There are rumors of all kinds of other ways in which they’re going to restrict birth control access. And I just don’t understand it. It’s good for women’s health. It’s good for the economy. And this kind of attack is something that you would have expected in the 1930s, not in 2017.
GREENE: And we just have a few seconds left. But I mean, the Obama administration issued this mandate to cover birth control. Religious organizations filed suit. The Supreme Court ruled that the government can’t force private companies, nonprofits to pay for birth control against their religious beliefs. Are you concerned that the law is on the administration’s side here?
RICHARDS: Well, I mean, obviously we’ll be challenging it along with the ACLU, and that’s really important. But there were all kinds of accommodations made for a religious employer. The danger is you have things now like universities that provide birth control for women that are students. You have all kinds of organizations who may have their own political or religious views. Why should they be able to impose that on American women? It’s simply not right. And we’ll be fighting it every step of the way and ensuring that women continue to get birth control at Planned Parenthood.
GREENE: Cecile Richards is the president of Planned Parenthood Federation of America. We appreciate your time this morning. Thanks a lot.
RICHARDS: Good to see you, David. Thanks.
Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.
How Messing With Our Biological Clock Impacts Well-Being
Three scientists have won the Nobel prize in Medicine for research into our internal clocks. Biological clocks regulate everything from behavior to metabolism and play a crucial role in our health.
STEVE INSKEEP, HOST:
Today in Your Health, we’ll listen to the ticking of your biological clock. OK, not literally. It doesn’t actually tick, but we do have internal mechanisms that regulate metabolism and even our behavior. This is a story we first told you back in 2015, which we revived today because three scientists have won the Nobel Prize in physiology or medicine for their research into how these clocks work. Here’s NPR’s Allison Aubrey.
ALLISON AUBREY, BYLINE: On a recent morning at about 7:30 when I’d normally be eating breakfast and starting my day, I meet up with a guy across town, Tom Washburn who’s doing just the opposite. He’s finishing his workday as an overnight hospital nurse.
TOM WASHBURN: I’m at the end of my shift and I’m tired. (Laughter). Yeah, I need to sleep. I’m dying.
AUBREY: The whole pattern of his life is upside down, and he’s feeling it. He ate dinner some time after midnight last night.
WASHBURN: Sometimes my body just doesn’t, you know, cooperate, I suppose. And I get tired, I get hungry, I get bloated, just, things – just, it feels off.
AUBREY: Now, it’s not just shift workers and jetlagged globetrotters who override their natural circadian rhythms. To a lesser extent, it’s also all those people who just can’t turn off the iPad at night and have to drag themselves out of bed in the morning. Fred Turek is a circadian scientist at Northwestern University.
FRED TUREK: These people are totally out of synchrony. When their body clock is telling them to go to sleep, they have to be awake. And then when they try to go to sleep, their body clock is saying, hey, time to get up.
AUBREY: Now, Turek says we can certainly bounce back from a trans-Atlantic trip or an all-nighter, but when living against the clock becomes a way of life, lots of things go awry. Studies show if you mess with the body’s sleep-wake cycle, your blood pressure goes up, hunger hormones get thrown off and blood-sugar regulation goes south. Over time, Turek says, this may set the stage for metabolic diseases such as diabetes.
TUREK: What happens is that you get a total de-synchronization of the clocks within us, which may be underlying many of the chronic diseases we face in our society.
AUBREY: Now, notice that Turek says clocks, plural, within us. We’ve known for a long time about the master clock in our brains that synchronizes our body to the 24-hour, light-dark cycle, but in recent years, scientists have made a pretty cool discovery. It turns out that we have different clocks in every organ.
TUREK: Yes, there are clocks in all the cells of your body.
AUBREY: Wow. It’s kind of stunning.
TUREK: Yes. That is a discovery that’s literally surprised us, I must say.
AUBREY: Turek says think of all these clocks in our bodies as instruments or players in an orchestra.
TUREK: The idea that the heart has a clock.
AUBREY: Think of it as a drum.
(SOUNDBITE OF BEATING DRUM)
AUBREY: And the kidneys?
TUREK: The kidneys have a clock – two clocks, one in each kidney.
AUBREY: Maybe they’re the horns.
(SOUNDBITE OF BLOWING HORNS)
AUBREY: Then there’s the pancreas.
TUREK: Yes, the pancreas has a clock.
AUBREY: That’s the flute.
(SOUNDBITE OF FLUTE PLAYING)
AUBREY: Now, the master clock in our brains is like the symphony conductor keeping all of the players in sync.
(SOUNDBITE OF VIOLINS TUNING UP)
TUREK: Once the conductor comes on, everybody’s in synchrony and it sounds beautiful.
(SOUNDBITE OF SYMPHONY PLAYING)
TUREK: The idea that your body is functionally – normally when everybody’s in synchrony with the master conductor in your brain.
AUBREY: You’re sleeping well, eating regularly and feeling good. But what if the clocks get out of sync?
(SOUNDBITE OF DISJOINTED ORCHESTRA)
TUREK: (Laughter). It sounds – you sound so bad, right?
AUBREY: And, Turek says, something like this may happen in our bodies. So think back to Tom, the overnight nurse. The master clock in his brain, which is set by the 24-hour, light-dark cycle, is like the conductor cueing all the other clocks in the body that it’s night. So for example, his digestive organs are not expecting food.
TUREK: The clock in the brain is sending signals out. Do not eat. Do not eat.
AUBREY: And this is where things get out of whack.
(SOUNDBITE OF DISJOINTED ORCHESTRA)
AUBREY: Tom has to eat something on his overnight shift, and when he does, research suggests this meal may reset the clock in his digestive organs. So instead of being in sync with the master clock, the clock in, say, the pancreas, which has to start releasing insulin to deal with the meal, is getting competing time cues.
TUREK: The pancreas is listening to the signals related to food intake, but that’s out of synchrony with what the brain is telling it to do. So if you are sending signals to those organs at the wrong time of day, such as eating at the wrong time of day, we’re upsetting the balance.
AUBREY: Now, it’s still early days for circadian science. But there’s growing evidence that different organs and systems in the body are programmed to do different things at different times. For instance, doctors have long known that the time of day you take a drug can influence its potency, and Turek says part of this is that the liver may be better at detoxifying at certain times of day.
TUREK: You take a drug at one time of day, it might be much more toxic than at another time of day.
AUBREY: And consider a recent weight-loss study by a circadian scientist at Harvard named Frank Scheer. He found that the timing of meals may influence how much weight people can lose.
FRANK SCHEER: The finding was that people who ate their main meal earlier in the day were much more successful at losing weight.
AUBREY: In fact, early eaters lost 25 percent more weight than later eaters.
SCHEER: So quite a surprisingly large difference.
AUBREY: Now Northwesterners Fred Turek says his hope is that down the road circadian science will make a big difference to the practice of medicine.
TUREK: We would like to be in a position where we’d be able to monitor hundreds of different rhythms in your body and determine if they’re out of synchrony with each other, and then we would try to normalize them.
AUBREY: Now, whether or how quickly this may happen is hard to say. But what is clear is that the study of the biology of time is exploding.
TUREK: What we’re doing now in medicine is what Einstein did for physics at the beginning of the last century. He brought time to physics. We are bringing time to biology. That’s – that’s new.
AUBREY: The irony is that this insight comes at a time when more and more of us seem to be ignoring our internal clocks. Allison Aubrey, NPR News.
(SOUNDBITE OF PIANO PLAYING)
INSKEEP: Comes at a time when we’re ignoring our clocks? That’s what she said. If you’re having a hard time imagining all these clocks ticking away inside you, we have an animated explanation at NPR’s health blog, Shots, which is available any time, day or night.
Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.
The Painful Side Of Positive Health Care Marketing
Lori Wallace says it’s frustrating to constantly hear messages in ads for hospitals that imply her cancer would go away if she were just more positive and tried harder.
Sam Harnett/KQED
hide caption
toggle caption
Sam Harnett/KQED
Lori Wallace is sitting on a couch with her 11-year-old son and his new pet snake. It’s burrowing under his armpit, as if it were afraid. But Wallace says it’s not.
“If he was terrified, he would be balled up,” Wallace says. “See, that is why they are called ball pythons. When they are scared, they turn into a little ball.”
Wallace is dying of breast cancer, but a stranger couldn’t tell. She has a pixie haircut and a warm tan. She is vibrant and chatty and looks you right in the eyes when she talks. Wallace doesn’t shy away from what is happening to her. She shows me her cracked feet. They bleed from the chemotherapy pills she takes.
As Wallace’s cancer has progressed over the past seven years, she has become more critical of what she sees as excessive positivity in health care marketing. It’s everywhere: TV ads, radio commercials, billboards. The advertisements feature happy, healed patients and tell stories of miraculous recoveries. The messages are optimistic, about people beating steep odds. Wallace says the ads spread false hope, and for a patient like her, they are a slap in the face.
A couple of decades ago, hospitals and clinics did not advertise much to customers. Now, they are spending more and more each year on marketing, according to university professors who study advertising, and are keeping track.
Wallace, who lives in San Jose, Calif., says she used to be a hopeful person, someone who believed you could fight through any misfortune. Then she was diagnosed with breast cancer. Wallace was 39. Her son was 4. She couldn’t believe it.
The chemotherapy treatment makes her brain foggy, Wallace says. She is now in her fifth round. Her cancer is Stage 4 and has spread throughout her body. It’s going to kill her, she tells me.
“The median survival of a woman with metastatic breast cancer is 33 months,” Wallace says. “My 33 months would have been Dec. 6 last year. So I am on bonus time right now.”
Wallace pulls up an ad on her computer from UCSF Benioff Children’s Hospital, in San Francisco. An announcer intones, “Amid a thousand maybes and a million nos, we believe in the profound and unstoppable power of yes.”
There is a similar kind of optimism at the heart of a lot of the ad campaigns by health care providers — with slogans like “Thrive” and “Smile Out.” Wallace says the subtext of the ads is that people like her — who get sick and will die — maybe just aren’t being positive enough.
“I didn’t say ‘yes’ to cancer,” Wallace says. “I have tried everything I can. I have done clinical trials. I have said ‘yes’ to every possible treatment. And the cancer doesn’t care.”
Karuna Jaggar is executive director of Breast Cancer Action. She says health care providers are following in the footsteps of other companies.
“It’s the basics of marketing,” Jaggar says. “In order to sell products or services, you have to sell hope.”
She says health care advertisers are adopting the kind of optimistic messaging that really began in force with the pink ribbons and rosy depictions of breast cancer.
“Thirty years ago, breast cancer was the poster child of positive thinking,” Jaggar says. ” ‘Look good, feel better, don’t let breast cancer get you down. Fight strong and be cheerful while you do it.’ “
Back then, health care providers marketed to physicians more than consumers. The ads were drier, more factual, says Guy David, an economist and professor of health care management at the University of Pennsylvania.
“When the ads are more consumer-facing as opposed to professional-facing, the content tends to be more passionate,” David says.
The hospital ads Wallace is objecting to tug at emotions, just like other advertising that is trying to win over consumers. With increasing health care costs and choices, patients are shopping around for care. Tim Calkins is a professor of marketing at Northwestern University. These days, he says, hospitals have to sell themselves.
“Right now in health care, if you don’t have some leverage, if you don’t have a brand people care about, if you don’t have a reason for people to pick you over competitors — well, then you are in a really tough spot,” Calkins says.
Hospitals are spending more than ever on advertising, he says, and, as with other products, that advertising is filled with lots of promises. He says you don’t see the same promises in the pharmaceutical industry. Their ads are regulated by the Food and Drug Administration, which is why they have to list all those side effects and show scientific backing for their claims.
“Hospitals aren’t held to any of those [FDA] standards at all,” Calkins says. “So a hospital can go out and say, ‘This is where miracles happen. And here’s Joe. Joe was about to die. And now Joe is going to live forever.’ “
Lori Wallace is not going to live forever. Before cancer, she says, she would have been attracted to the messages of hope. But now, she says, she needs realism — acceptance of both the world’s beauty and its harshness. She wrote an essay about that for the women in her breast cancer support group.
The essay is titled “F*** Silver Linings and Pink Ribbons.” Wallace reads me the whole piece from start to finish. We are sitting at her kitchen table. Her son is nearby with his pet snake.
Toward the middle of the essay, Wallace writes, “My ovaries are gone, and without them my skin is aging at hyperspeed. I have hot flashes and cold flashes. My bones ache. My libido is shot and my vagina is a desert.” The essay is open, funny and unflinching, just like Wallace.
She reads me the final paragraph: “I will try to be thankful for every laugh, hug and kiss, and other things, too. That is, if my chemo-brain allows me to remember.”
“That’s what I wrote,” Wallace says. “That’s what I wrote. Brutal honesty.”
This story is part of NPR’s reporting partnership with KQED and Kaiser Health News.
What's Behind The Jump In STD Rates
A report from the Centers for Disease Control and Prevention shows an alarming spike in STD cases. NPR’s Lulu Garcia-Navarro speaks with David Harvey of the National Coalition of STD Directors.
LULU GARCIA-NAVARRO, HOST:
OK. Let’s talk about something that no one likes to talk about – STDs, sexually transmitted diseases. The latest numbers from the Centers for Disease Control and Prevention are startling. Rates of gonorrhea and syphilis are up, way up by double digits. So what’s going on? To find out, I’m joined by David Harvey. He’s director of the National Coalition for STD Directors, which works with state and local health officials. Welcome to the program.
DAVID HARVEY: Thank you, Lulu.
GARCIA-NAVARRO: Cases of gonorrhea have increased 18.5 percent between 2015 and 2016. Cases of syphilis have gone up almost 17.6 percent over that same period. Can you tell me what’s going on?
HARVEY: These are shocking statistics. We have the highest STD rates of any Western industrialized country in the world. And what’s driving these numbers is several factors. One is a cutback in federal and state STD prevention and care dollars, and people are not getting screened and tested. And that’s due to two things. One, people may not know they have a STD because they don’t have any symptoms. And doctors are not doing assessments of their patients, asking about sexual histories and then taking actions to do screening.
GARCIA-NAVARRO: Who is getting infected?
HARVEY: Well, we are seeing numbers increase across the board in all populations in America. But like so many issues, though, there are disproportionately impacted communities. So the Southern states have seen an explosion in STD rates. Black and Latino women and young people and men disproportionately bear a higher burden of STDs. Men who have sex with men – the gay community – there is a raging syphilis and gonorrhea epidemic. So there are disproportionate communities impacted, but we’re seeing as a bottom line numbers increase across the board.
GARCIA-NAVARRO: These are serious diseases, specifically syphilis. But they are treatable, right? What are the long-term health risks if you do not get treated and if you do not actually take this seriously?
HARVEY: What a clinician would tell you is that for women, the implications are serious – potential infertility, cervical cancer, pelvic inflammatory disease. These conditions – these diseases also facilitate HIV transmission. So there’s a huge intersection between STDs and HIV.
GARCIA-NAVARRO: I’d like to talk a little bit about Planned Parenthood. We’ve obviously seen attempts to cut off funding for them – reduce their funding. Is that having an impact?
HARVEY: Well, family planning dollars, some of which go to Planned Parenthood organizations, are a critical funding source for STD screening and treatment services, particularly for women but also for men. But in addition to family planning and Planned Parenthood, there are STD clinics that are run by a lot of public health departments across the country. But because of reduced dollars both at the federal state and local level, many of these clinics have had to close their doors. STD clinics are critically important because of the shame and stigma associated with STDs. It’s very hard for people to come forward and talk about these issues.
GARCIA-NAVARRO: And so they don’t want to tell their general practitioners, their regular family doctor about this potentially.
HARVEY: We still have a lot of hang-ups in America about sex, about talking openly and honestly about sex and sexually healthy lives. We have to do more to be able to talk openly and directly and honestly about this and then help people get access to the education and the services that they need.
GARCIA-NAVARRO: David Harvey heads the National Coalition for STD Directors. Thanks for being with us, David.
HARVEY: Thank you very much, Lulu.
(SOUNDBITE OF PORTISHEAD SONG, “NUMB”)
Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.
Enrolling In The ACA Is A Little Harder This Year
The Trump administration has told regional health directors not to participate in state enrollment events for the Affordable Care Act. Lulu Garcia-Navarro talks with former HHS official Emily Barson.
LULU GARCIA-NAVARRO, HOST:
President Trump said on Saturday that he’s open to a temporary deal with Democrats on health care. Senate Democrat Chuck Schumer said they’d work with the White House to fix the Affordable Care Act, not to replace it. So for now, the ACA continues, and open enrollment begins in November. But this year, the Trump administration is making that process harder by telling the regional directors of Health and Human Services not to get involved in open enrollment events.
That might not sound like much, but our next guest says it undermines the health care law. Emily Barson was a former director of Intergovernmental and External Affairs at HHS, and she joins me in the studio. Good morning.
EMILY BARSON: Good morning.
GARCIA-NAVARRO: You organized 13 former HHS regional directors to send a letter to the acting HHS secretary, Don Wright. Tell us what’s in that letter. And why did you feel that you needed to write it?
BARSON: Sure. When we saw the recent stories that HHS is sidelining the regional directors from working with states and stakeholders on open enrollment, I thought it was outrageous, frankly. And I organized the letter, which was signed by 13 former regional directors from the Obama administration who conducted outreach throughout the implementation of the ACA, in an effort to ask the administration to reverse that decision.
GARCIA-NAVARRO: Why outrageous?
BARSON: The role that the regional directors play is an important one in linking the states and communities in their regions to the federal government in convening and helping to coordinate local enrollment plans and maximize enrollment. And the ACA, as you noted, is still the law of the land, and it’s this administration’s responsibility to implement it.
GARCIA-NAVARRO: Will it really undermine the law if the regional directors aren’t involved? I mean, this has been the law of the land for some time. People do know that they need to enroll.
BARSON: Well, this isn’t just about their appearance at individual events. This is really about the role the regional directors played in convening and coordinating stakeholders to maximize enrollment, and now they’re being told not to. So in effect, there’s no representative of the federal government working with these folks on the ground who want to assist with open enrollment. And really, this action is just another example of a pattern of sabotage by the Trump administration to deliberately cause the ACA to fail.
GARCIA-NAVARRO: Is that your view? I mean, definitely critics of this move and others say that the calculation here is to let the Affordable Care Act wither on the vine. Do you think that’s what’s being done here?
BARSON: Absolutely. You know, this is, as I said, another example of a pattern of sabotage, including cutting the enrollment period in half and slashing the budget for enrollment assistance and for promotion of the law through the media. And that’s the reason that, this week, some fellow former Obama administration officials launched Get America Covered, an outreach and education campaign for open enrollment to attempt to fill in some of the gaps left by the administration’s inaction.
GARCIA-NAVARRO: Have you had a response from this letter?
BARSON: We have not had a response from the letter from the administration, but we have had an overwhelming response to the launch of this new campaign, which just really further demonstrates that there is a need for this type of outreach work that just isn’t being done by the administration this time around.
GARCIA-NAVARRO: What do you think needs to happen?
BARSON: Well, you know, I don’t think that this outside effort can fill in all the gaps that the federal government is leaving, but we also couldn’t sit on the sidelines. So we are going to be doing everything we can to spread the word that open enrollment kicks off on November 1, that there’s only one deadline this year on December 15 and that people should go and shop around and get enrolled. We know we won’t be able to replace all the functions the government should be doing, but we’re going to be doing everything we can.
GARCIA-NAVARRO: All right. Emily Barson is the former director of Intergovernmental and External Affairs at HHS and currently senior adviser to the Get America Covered campaign. Thanks for being with us.
BARSON: Thank you.
Copyright © 2017 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.
NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.
Patients, Health Insurers Challenge Iowa's Effort To Privatize Medicaid
Neal Siegel, who lives with his girlfriend, Beth Wargo, is one of six disabled Iowans suing the state over its privatized Medicaid program.
Clay Masters/IPR
hide caption
toggle caption
Clay Masters/IPR
Iowa is one of 38 states that radically changed the way it runs Medicaid over the past few years. The state moved about 600,000 people on the government-run health program into care that is managed by for-profit insurance companies.
The idea is that the private companies would save the state money, but it has been a rocky transition in Iowa, especially for people like Neal Siegel.
Siegel is one of six disabled Iowans suing the state, alleging that Medicaid managed care, as it is known, deprives thousands of Iowans with disabilities the right to live safely in their homes.
Medicaid serves people with disabilities, low income people, and people in nursing homes. A combination of federal and state funds pays for it. It covers 74 million people across the country these days, about half of whom are in Medicaid managed care.
Siegel, a former financial consultant, was in a hit-and-run bicycle crash four years ago that left him with a severe brain injury. He uses a wheelchair and can barely speak.
“I would probably put Neal at about 98 percent cognitive of what’s going on around him, but unfortunately not able to articulate it,” says Siegel’s girlfriend, Beth Wargo. “So it’s being trapped inside your own body.”
After the accident, Siegel qualified for Medicaid. He lived in a rehabilitation center for a while, and the lawsuit, filed in U.S. district court in June, says he was the victim of abuse and neglect while living there.
Neal Siegel and Beth Wargo, in a photo taken after Siegel’s accident in a hit-and-run bicycle crash left him with a severe brain injury.
Clay Masters/IPR
hide caption
toggle caption
Clay Masters/IPR
Eventually he moved home with Wargo, where he’s totally reliant on caregivers to assist him with all activities of daily life.
Then last year, Wargo says, they got a letter in the mail from AmeriHealth Caritas, the company that manages his care. Siegel’s budget for home help had been slashed by 50 percent, Wargo says. Siegel’s face lights up as Wargo talks about the lawsuit, and he manages to say, “Oh yeah,” when she mentions how happy they were that they could be part of it.
Cyndy Miller is the legal director with Disability Rights-Iowa, the advocacy group that spearheaded the lawsuit.
“The system is too stressed right now with the way it’s being managed and it’s not healthy for individuals with chronic or serious disabilities,” says Miller.
According to the lawsuit, the company claimed that spending on Siegel’s case was cut because it had exceeded a limit set in state policy. A spokesman for AmeriHealth Caritas said the company could not comment on ongoing litigation. The state has asked for the lawsuit to be dropped.
In addition to the suit, complaints about Medicaid from hospitals, doctors, and patients have spiked in Iowa.
Iowa’s Department of Human Services Director Jerry Foxhoven defends moving the entire Medicaid population to managed care. He says more taxpayer dollars will be saved under private management.
But he says his agency is willing to make changes, especially for people like Neal with serious disabilities.
“Everything’s always on the table. We’re always looking at everything to say how do we best serve the people we’re trying to serve and be the best stewards of taxpayer dollars,” Foxhoven says.
For their part, the three companies with contracts in Iowa say in statements that the first 18 months have been successful. But they also have said to state officials that reimbursement rates were based on deeply flawed cost estimates provided to them before the project began.
They are now negotiating to get millions of dollars more in state funding.
So where’s the savings? So far, no state has actually done a comprehensive review of whether private companies actually save Medicaid dollars, says Kelly Whitener, an associate professor with Georgetown University who studies managed care.
“You’d really need to be able to see, are you saving money overall or not, and if you are spending less money, are you suppressing services that are needed? Or are you really finding efficiencies and only delivering care that families really need?” says Whitener.
For the moment, those questions don’t have definitive answers.
Meanwhile, Iowa has to balance its books. Republican Governor Kim Reynolds had to tap more than $260 million of the state’s reserve fund this year, and officials expect next year’s budget will be even tougher to negotiate. Medicaid funding will likely be a large part of the discussion.
This story is part of a reporting partnership with NPR, local member stations and Kaiser Health News.
This Week: Sexual Harassment Allegations Against Weinstein, Contraception Coverage Rollback
For this week’s Barbershop, NPR’s Michel Martin speaks with Susan Chira of The New York Times, conservative commentator Lenny McAllister and journalist Jeff Yang talk about this week’s news in sexual harassment, gender politics in sports and more.
